Logo Design

Competitive Project
Inspiration

My inspiration was based on a real story I'd ever heard. The story was about a student who studied hard and acquired final succeed, as well as dedicated to the society. She said all her achievements could give credit to the support of the funding.

Concept

Pen, one of the most important sign in the academic field. So, I decided to use the original ink color as the primary color. Utilized a pen as the main part of the Logo. I created a love icon shaped by two hands which means the fund conveys loving and caring. The Bachelor’s cap and the book indicate this fund program target students. A nested mogogram design that combine the first letter of Canada, China and Anhui to make it more meaningful.

Delivarables

Visual Brand Identity

Years

2020

Objective

Design a logo to build a trustworthy meaningful brand image, to support and encourage students to go further, as well as contribute to the world in the future.

fund-logo-image

Ideation Concept & Guidelines

fund-logo-concept fund-clearspace-concept fund-typeface-concept fund-logo

Display Logo appears in different surrendings

Aiming to acheive the marketing needs. Logo must be used as if the position given below in the mockups.

rubber-stamp-image rubber-stamp-image rubber-stamp-image rubber-stamp-image

Achievement Special award

As of September 10, 2020, ten entries were voted from all the entries by the committee organization, and then, top three entries were selected by the Jury (composed of Academics, Design Professionals). My work was voted second place and won a "special award".

rubber-stamp-image

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